The Market Able

Influencer marketing has taken the internet by storm in recent years, and it’s easy to see why! A single influencer with 500k followers could be worth as much as $250,000  to your business. But how can you use influencer marketing effectively? And what’s the best way to make sure your campaign isn’t just hype? Read on to learn the reasons why influencer marketing is important for your business, and how you can leverage it with great success! It Is Affordable As a small business owner, you are always looking for ways to get the most bang for your buck. And when it comes to marketing, influencer marketing is one of the most affordable options out there. You don’t have to spend a lot of money to reach a large audience, and you can target your message specifically to those who are most likely to be interested in what you have to say. The reason why influencer marketing is affordable is  because you pay only for the work that needs to be done on your behalf. There are no additional...

Flyers are one of the oldest forms of advertising out there, but they don’t have to be boring! You can create an attention-grabbing flyer design that stands out in any crowd with just a few simple tips and tricks. If you’re planning to run an event and want to get the word out, flyer design can help you promote your event in an engaging way that stands out. If you choose the right font and images, your flyer design can catch people’s eyes and encourage them to look at it more closely, which can lead to more ticket sales and greater attendance at your event. However, there are many different ways to design flyers, and it’s easy to make mistakes that ruin their effectiveness. If you need to grab attention with your next flyer design, read on for how to make an engaging flyer design that stands out. What Makes a Good Flyer? A good flyer design is eye-catching, informative, and easy to read. The colors and layout should be cohesive, and the overall design should be pleasing to look at. The...

Market segmentation is the act of dividing and subdividing your target market into smaller and smaller, more specific segments to identify which one will give you the highest return on investment for your product or service. To do this, you’ll need to choose from among four different market segmentation strategies that vary in how specific they are and how many segments they create. A segmentation strategy that may work best depends on your business goals and the industry you’re in, so be sure to consider all of your options before deciding what’s right for you. Demographic One of the most common ways to segment a market is by demographics. This can include factors like age, gender, income, education, and more. By understanding the demographics of your target market, you can better tailor your products or services to meet their needs. For example, if you’re selling baby clothing, then knowing that mothers with children in the 2-6 year old range are your target demographic will allow yo...

It's becoming a thing of the past for marketers to take part in something that is financially unfeasible, time-consuming, and poorly distributed. In difficult economic times, it's vital for businesses to keep their overall revenue (or at least not lose money) while making their marketing efforts as profitable as possible. It can be hard when budgets are tight, but luckily there are strategies you can use that don't compromise your bottom line while keeping your returns high. Dwindling Budgets As company budgets shrink, marketers can no longer afford to waste time and money on content that isn't in alignment with their buyer personas and goals. Today, more than ever, it's crucial for a marketer to align his or her content with ROI expectations and come up with fresh, original ideas. With budgets shrinking, how can we maintain ROI? We need more effective and cost-efficient, data-driven approaches to meet our goals.   Testing new content is one solution. However, A/B t...

AI-generated images or videos aren’t just something rare you see on the Internet anymore. They are now actually being produced more frequently (if not daily). When used rightly and properly, this technology can be a virtual goldmine for limitless visual content that engage readers and add value to your business. However, it’s a fact that others use it for bad. But let’s not talk about that. We are only concerned about its positive side. Yes, you now can pick from any of your own media files such as images  and videos — and instantly change them to suit any demographic, so your marketing campaign can be targeted to the right audience. You can use features from yourself or your client's to superimpose onto any image or video. And by doing so, you have solved the two of the biggest marketing concerns of all time, targeting and talents.  A New Way of Creating Visual Content Imagine if you can completely innovate one of the largest and most heavily invested industries in existence ...

Social media marketing can be tricky to get right, especially when you’re first starting out. With so many platforms to choose from, it can seem overwhelming to determine the strategies that are right for your business and market. Don’t fret! To help you in this area, we put together six tried-and-true strategies for social media marketing success to help you grow your customer base and raise awareness about your brand. Let’s dive in! 1) Have Goals To be successful with social media marketing, you need to have a plan and specific goals in mind. What do you want to achieve? Who is your target audience? What platforms will you use? How often will you post? By taking the time to answer these questions, you can develop a strong social media marketing strategy that will help you reach your goals. You also want to consider what you hope your customer experience will be like after interacting with your posts. Consider what they might want or need when they get there. You should know why peopl...

When creating or updating your business’s logo, you might think it’s best to hire a professional designer. But logos don’t have to be expensive! The Canva Logo Maker tool has everything you need to create the perfect logo for your company, even if you have zero design experience. Here’s more about it and why it’s such an awesome option when it comes to designing your business’s logo! What is Canva? Canva is an Australian graphic design platform, used by millions of people every day. It’s simple and easy to use, with a wide range of templates and tools to help you create a great graphic design and videos. You can use this tool to design anything for your marketing needs - from posters and flyers to social media headers.  It's an all-in-one platform - there are also stock images, fonts, graphic elements and more for anyone who loves beautiful designs or has a small business that needs the assets, tools and features that Canva provides.  What Makes It a Great Tool? Canva is a us...

Introduction If you're in the market for a new job, it may be tempting to leverage your experience and knowledge in your field of profession. But what about learning new skills that will help you advance in the future? You may have heard of "Google Digital Garage" or "Digital Garage" already, but what exactly is this type of new platform? What does it mean for yourself, job or your business and how can you leverage this online tool? In this post, we'll discuss what Google Digital Garage is all about, how you could get the most of it. What is Google Digital Garage Google Digital Garage is a free learning platform for everyone who wants to learn today's most in-demand skills or be an expert in their own fields. It was launched in 2015, and has since become one of the most popular online learning platforms for students and professionals. This free learning platform includes a lot of different courses on topics ranging from web development to marketing and e...

If you’re not careful, your marketing strategy can easily become an ineffective waste of time and money. It may seem as though every decision you make goes right, but there are always going to be mistakes that pop up every once in a while, and these mistakes will cost you customers if you’re not careful about how you handle them. Here are five marketing mistakes that are hurting your business right now, and how to avoid them moving forward. Lack of Organization The first step to creating an effective marketing strategy is to get organized. Without a plan, your marketing efforts will be all over the place and you'll never be able to track your progress. How can you make money if you don't know what is working? Get organized by dividing tasks into short-term and long-term goals, then breaking those goals down into monthly and weekly tasks. From there, break them down even further into manageable steps each day or week. Once you have everything planned out on paper it's much e...

In the digital age, it’s impossible to succeed in marketing without using digital marketing tools. Sure, you can build relationships with your audience on social media platforms, but that won’t get you more leads or sales if you don’t have the right digital marketing tools to do so effectively.  Digital marketing tools can help you save time and scale your efforts to reach new customers and leads, but it can be hard to know which ones are worth your time. This list of the five best digital marketing tools you need to know about will show you the way! Semrush SEMrush is a digital marketing tool that provides users with data and insights for improving their online visibility. It offers a suite of tools for keyword research, competitive analysis, site audit, and more. It is an affordable tool with a free trial available, making it a great option for small businesses and startups. The platform is easy to use and provides detailed reports that can help you make informed decisions about ...

If you run a business that does not carefully consider the importance of both digital marketing and graphic design, then you’re not really in the game anymore. Digital marketing and graphic design are very different in terms of their purposes, but they do play an important role in each other. For graphic designers, digital marketing offers an outlet to showcase their work and connect with potential clients, while digital marketers have the opportunity to infuse their website and company with beautiful, high-quality images that will help them stand out from the competition. Both areas need each other, so it’s important that they work together to create successful results! As a business owner, you know that marketing is essential to the success of your company. And in today's digital world, graphic design is a key element of any effective marketing strategy. From logos and brochures to websites and social media campaigns, good design will always be a part of the marketing mix. What i...