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The 5 Best Digital Marketing Tools You Need to Know About

In the digital age, it’s impossible to succeed in marketing without using digital marketing tools. Sure, you can build relationships with your audience on social media platforms, but that won’t get you more leads or sales if you don’t have the right digital marketing tools to do so effectively.  Digital marketing tools can help you save time and scale your efforts to reach new customers and leads, but it can be hard to know which ones are worth your time. This list of the five best digital marketing tools you need to know about will show you the way!

Semrush

SEMrush is a digital marketing tool that provides users with data and insights for improving their online visibility. It offers a suite of tools for keyword research, competitive analysis, site audit, and more. It is an affordable tool with a free trial available, making it a great option for small businesses and startups. The platform is easy to use and provides detailed reports that can help you make informed decisions about your digital marketing strategy. 

SEMrush is a valuable tool for helping you understand your online competition and making sure your website is visible to potential customers.  There are also some other features like Site Audit, Keyword Research, Competitor Analysis and Position Tracking that are worth checking out if you have the budget! All in all, this is one of the best digital marketing tools out there! Highly recommended for any business looking to improve their SEO ranking or just get better insight into their competitors' sites/strategies!

Ahrefs

Ahrefs is a digital marketing tool that can be used for a variety of purposes, such as keyword research, link building, and competitor analysis. It is a paid tool, but it offers a free trial so you can try it out before committing to a subscription. Ahrefs is easy to use and has a lot of features that make it a valuable asset for any digital marketer.  One feature that is very useful is the Marketing Overview which shows you how many new backlinks your site has gained in the last month, how many lost backlinks your site had in the last month, and how much traffic your site saw in the last month.

Google Keyword Planner

If you're doing any kind of digital marketing, chances are you're using Google in some capacity. And if you're using Google, then you need to be using the Google Keyword Planner. Google Keyword Planner is a tool that allows you to research keywords for your website or blog. You can use it to find new keywords related to your business or product, and get ideas for content marketing and SEO campaigns. Google Keyword Planner is a free tool, and it’s easy to use. Just enter a keyword into the search bar, and you’ll get results like monthly search volume, competition level, and suggested bid.  The planner also shows you some other suggestions based on the word or phrase you entered, as well as long-tail variations of that keyword. It's important to note that these numbers are just estimates, and they might not reflect how many people actually search for those terms every month. Still, if you're just starting out with digital marketing planning, this is a great place to start!

Canva

Canva is a user-friendly graphic design tool that is perfect for creating professional designs for your blog or social media platforms. With Canva, you can easily create custom graphics, logos, and images for your brand. Plus, Canva offers a wide variety of templates to help you get started.  These templates are all created by the users who use the app! So if you need some inspiration, this is the place to go.  If you don't have time to create anything from scratch, this might be just what you're looking for. Create something on the fly and then save it to your library as a template so you can reuse it in the future. With over 2 million combinations of templates, there's no shortage of options when it comes to finding exactly what you want!

Ubersuggest

Ubersuggest is a free online marketing tool that helps you grow your business by generating more traffic and improving your SEO. It does this by providing you with data-driven insights about your website, including keyword suggestions, backlink analysis, and competitor analysis. Plus, Ubersuggest makes it easy to track your progress over time so you can see how well your marketing efforts are paying off.  All of these features make Ubersuggest one of the best digital marketing tools on the market today.

Conclusion

If you want to stay ahead of the curve and remain competitive, you need to be using the best digital marketing tools available. With these tools, you'll be able to better understand your audience, create content that resonates with them, and track your progress over time.
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