Marketing can be tricky, but it doesn’t have to be difficult. Just because you’re doing it yourself doesn’t mean that you should settle for ordinary marketing methods that don’t get you the results you want. If you take some chances with your marketing, you could end up finding more and better clients than ever before! Here are seven examples of unexpected and out-of-the-box marketing that work like a charm.
Giveaway
We all love free stuff. And your customers are no different! Offer a giveaway on your social media platforms, and you’ll see an uptick in engagement and maybe even some new leads. Just make sure the prize is relevant to your target audience. You don’t have to stop at just giving away physical products. There are plenty of giveaways that leverage virtual products or services, and can work for businesses in any industry. Consider making an audio version of your ebook available on YouTube and embedding it on your website. Think of creative ways to add value while encouraging people to opt in. Your giveaway doesn’t need to be limited to just one use either!
Crowdfunding
If you need money to get your business off the ground, crowdfunding is a great option. You can create a campaign on a site like Kickstarter or Indiegogo and solicit donations from friends, family, and strangers. Just make sure you have a great pitch and some awesome rewards to offer backers.
Referral Programs
A referral program is a great way to get customers to spread the word about your business. You can offer incentives for customers who refer new customers, such as discounts or free products. If you’re just starting out and don’t have many reviews yet, use referral programs to start building up a customer base by encouraging people to share their experience with friends and family on social media platforms. The more people that are introduced to your company, the more potential repeat buyers you have in store!
Content Creation
When it comes to marketing, your options are endless. But that doesn't mean all marketing tactics are created equal. If you want to stand out from the competition and make a lasting impression, you need to get creative with your marketing strategy. Content creation is one of the most popular forms of modern marketing because it's efficient and cost-effective. Creating quality content for blogs, social media channels, infographics or videos takes time and effort but if done right can yield big results for your business.
Q&A Sessions
Question and answer sessions, or Q&As, are a great way to engage with your audience and give them the information they crave. You can host a Q&A on social media, on your blog, or even in person at events. Make sure to promote your Q&A in advance so people know when and where to tune in. Consider providing unique content for each session to keep it interesting for you and your audience. For example, if you're hosting a Q&A about marketing strategies for small businesses, consider giving one question about specific marketing strategies that work well for small businesses versus another question asking what are some examples of good marketing? Both questions will get answered but it's best to make sure you have enough diverse content so people aren't coming back just because they want more of the same thing.
Interactive Advertising/Sites
Interactive advertising is a type of marketing that encourages customers to engage with the ad. This can be done through interactive elements like games, quizzes, or videos. Customers are more likely to remember an ad when they have interacted with it, making interactive advertising a great tool for businesses. Plus, it can be a lot of fun for customers too!
Cross-Promotion
A great marketing example is cross-promotion. This is when two businesses team up to promote each other. For example, if you have a pet store and team up with a local dog groomer, you can put flyers for the groomer in your store and vice versa. This is a great way to reach new customers who may not be aware of your business.
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