The digital landscape is shifting rapidly, and one of the most significant changes businesses face is the phasing out of third-party cookies. Driven by privacy concerns and growing regulations like GDPR and CCPA, browsers such as Safari and Firefox have already limited third-party cookie tracking. Now, with Google Chrome—the world’s most popular browser—set to eliminate third-party cookies by the end of 2025, businesses must act swiftly to adapt. This transformation presents challenges, but it also opens the door to a more privacy-focused, trust-based marketing ecosystem. Understanding the Role of Cookies Cookies are small data files stored on a user’s browser, enabling websites to remember user activity and preferences. Third-party cookies—placed by domains other than the one a user is visiting—are primarily used for tracking, targeted advertising, and retargeting. While effective for advertisers, these cookies have raised significant privacy concerns, leading to their phase-ou...